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Discussion 12-Forum

Discussion 12-Forum

Q Post a 1-2 page analysis/commentary on the UnMe Jeans case, and then, post comments to at least 2 fellow student posts. In your post, you may wish to focus on any one (or all) of the following questions: 1.  What would you do if you were running UnMe Jeans in this case?  Why? 2. Are you influenced by Social Media in making consumer decisions?  Why or why not?  What influence does Social Media have in your life? 3. If you were managing a Jeanswear company aimed at the same demographic as UnMe Jeans core customer, what other marketing strategies might you consider?  What general business strategies might you consider?

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UnME Jeans was a rising star in the realm of junior denim style. The UnME brand concentrated on the personality of young girls who pined themselves for their designer style pants that included sparkle, gems, and different types of metalwork. UnME jeans were sold in progressively high scale retail chains in order to claim upon the famous retailers but at premium cost particularly for UnMe to get familiar with the needs and needs of their objective market. Likewise, having the capacity to interface with potential buyers is an incredible method to expand brand recognition concerning UnMe's ideas and items (Yang, 2012). Also, Zwinktopia considers video transfers which can be connected to other interpersonal organizations like Facebook. With this advantages UnMe by enabling them to build brand mindfulness at the same time on various systems. Additionally Zwinktopia would require brief introductory venture out of every one of the three showcasing plans.